How Can You Ignite the Spark of Creativity and Build a Business?

Every place you turn the business press is touting the need for innovation and creativity in business. There is little doubt that creativity and innovation can give businesses a competitive advantage. But, most articles contain little practical advice on how to come up with innovative concepts applicable to your business. Where can you turn when you are looking for fresh ideas? A few recent books focus on methods to ignite the spark of creativity in business.

Imagine: How Creativity Works (2012) by Jonah Lehrer

Creativity is a process, not a gift, and can be learned. Lehrer explains how.

The Idea Hunter: How to Find the Best Ideas and Make Them Happen (2011) by Andy Boynton and Bill Fischer with William Bole

Ideas are waiting to be found by people who are in the habit of looking for new and creative concepts.

Disciplined Dreaming: A Proven System to Drive Breakthrough Creativity (2011) by Josh Linkner

Businesses can manage innovation in their daily routines.

The Innovator's Dilemma: The Revolutionary Book That Will Change the Way You Do Business (2011) by Clayton M. Christensen

Rules for companies who wish to take advantage of innovative practices.