How do I find effective marketing advice for my business?
Devising an effective marketing strategy is not easy. Businesses are bombarded by information suggesting how they should market their services, raising more questions than answers. How should I market my business? How can I generate more referrals? Is social media right for my business? What social media channel should I focus on and how do I do it? What about traditional advertising? Where do I spend scarce advertising dollars?
SCORE Counseling: SCORE offers counseling and mentoring to Small Business owners and they sponsor free webinars led by trained professionals. Expert one-on-one advice from business professionals is available at the Skokie Pubic Library every Wednesday night. Sign up for an appointment today.
Books and eBooks: The Library has business books, many focused on marketing, including a special collection of titles for small businesses in the Small Business Collection. Safari Books and Books 24×7 offer many marketing titles, instantly available to read on your computer online.
Business Databases and Online Information: Build targeted customer lists, research your industry and competitors, and find targeted business information, are just a few things you can do using the Library’s databases. It’s all free and available online, with your Skokie Public Library card. Or, make an appointment with a librarian for a personalized session and get started now.