What is Pinterest and Can My Business Use It?

Pinterest is an online social networking site that is visual and easy to use. Users share images of things they find interesting on personal, themed boards. Other users of the site who find the images appealing repin the images to their own Pinterest boards. Consumers can’t buy anything on the site, but it has enormous potential for raising awareness of your business, as users find your images interesting and repin them to their own boards. You can get a lot of bang for your buck, because it doesn’t cost a thing.

If you think Pinterest is right for your business, you can begin by registering at the site and creating your own board.  Get started by following other users, such as important players in your industry or market, and repin interesting content to your boards.  If you follow them, they may want to follow you.

Learn More

Build your Pinterest expertise with Library resources. Read Inc.com’s  9 Tips: Boost Your Business with Pinterest for great suggestions to craft your Pinterest presence. The Pinterest website has guidelines for business use and gives interesting examples of how businesses have used the site.