Marketing

Google Adwords Insider

Leung, Simon

Google AdWords Insider, written by a true Insider, explains the mysteries behind advertising with the world's number one search engine. Simon Leung is a retired AdWords Optimization Specialist from Google Headquarters who developed the strategies used today to train the Google Team internally, many of which are shared in this highly acclaimed book.

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Mobile Marketing : Finding Your Customers No Matter Where They Are

Cindy Krum

This cutting-edge book provides an in-depth look at how companies can effectively leverage mobile marketing. It offers strategy, tactics, and analysis that will help marketing professionals determine what type of mobile engagement will be right for their customers.

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It's Not Who You Know, It's Who Knows You! : the small business guide to raising your profits by raising your profile

David Avrin

Book cover - WHo You Know Almost everyone who runs a business recognizes the value of generating high-profile attention for their company, product, or service. Unfortunately, the high cost of hiring an outside marketing or PR firm can put these kinds of efforts out of reach for many small businesses and individual professionals.

Savage Sales Secrets : 29 Proven Strategies for Profitable Sales

Steve Savage

Savage Sale Secrets Steve Savage, master salesperson and coach, teaches you how to: * Get high productivity without high pressure. * Soft sell with a soft approach, soft presentation and soft close. * Build a great sales force by drawing out the "inner fury" in each person. * Motivate with praise, not punishment.

Inbound Marketing : Get Found Using Google, Social Media, and Blogs

Brian Halligan

Inbound Marketing To connect with today's buyer, you need to stop pushing your message out and start pulling your customers in. The rules of marketing have changed and the key to winning is to use this change to your advantage.