Books
Author and blogger Jaffe, president of crayon, a consultancy advising clients on new media and social media, contends that far too many companies are using yesterday's marketing strategies to deal with today's customer. In his trademark no holds barred, tell it like it is style, Jaffe says it is indeed time for marketers to "flip the funnel"--to turn what they typically do upside down and toss their old marketing strategies. (booknews.com)
This book presents the questions you might not ever know to ask-the ones that will set you up for success! Follow your dream to self-employed prosperity with the help of this essential reference.
Skokie Business Update
The Business Press – Great Online Sources for Up-to-the-minute Information
Small business owners can benefit from up-to-date information and articles tailored to their needs. A little information can translate into big ideas for marketing, financing or streamlining your organization, providing a competitive edge when it comes to your business. Many mainstream publications have special online sections devoted to topics of interest to small business owners. Here are a few recommended online publications with specialized small business sections.
Crain’s Chicago Business - Small Business
http://www.chicagobusiness.com/cgi-bin/smallBusinessLanding.pl
This section of Crain’s Chicago Business focuses on the issues of local entrepreneurs and contains a blog where questions are asked and answered.
The Wall Street Journal Small Business
http://online.wsj.com/public/page/news-small-business-marketing.html
In addition to current articles, the Wall Street Journal Small Business Section contains how-to guides and tools for small business owners, and a small business technology section.
The New York Times Business Day Small Business
http://www.nytimes.com/pages/business/smallbusiness/index.html?8dpc
This section contains an informative blog: “You’re the Boss The Art of Running a Small Business,” and a Small Business Adviser section, with links to articles giving advice on specialized topics of interest to business owners such as accounting, insurance, marketing and legal issues.
Business Week
http://www.businessweek.com/small-business/
Business Week’s Small Business section includes links to recent Special Reports on Small Businesses, small business columns, and other articles of interest to entrepreneurs.
Entrepreneur
This site is the online version of the print magazine, which is devoted to the interests and needs of entrepreneurs. It has special sections for Starting a Business, Money, and Marketing, to name only a few.
CNN Money Small Business
http://money.cnn.com/smallbusiness/
Find up-to-the-minute Small Business news and a Small Business Answer section, segmented by industry.
For Current Market Information: Yahoo Finance!
Check stock quotes, commodity prices, currency conversions and mortgage rates.
Resources
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