
Skokie Business Update
The Business Press – Great Online Sources for Up-to-the-minute Information
Small business owners can benefit from up-to-date information and articles tailored to their needs. A little information can translate into big ideas for marketing, financing or streamlining your organization, providing a competitive edge when it comes to your business. Many mainstream publications have special online sections devoted to topics of interest to small business owners. Here are a few recommended online publications with specialized small business sections.
Crain’s Chicago Business - Small Business
http://www.chicagobusiness.com/cgi-bin/smallBusinessLanding.pl
This section of Crain’s Chicago Business focuses on the issues of local entrepreneurs and contains a blog where questions are asked and answered.
The Wall Street Journal Small Business
http://online.wsj.com/public/page/news-small-business-marketing.html
In addition to current articles, the Wall Street Journal Small Business Section contains how-to guides and tools for small business owners, and a small business technology section.
The New York Times Business Day Small Business
http://www.nytimes.com/pages/business/smallbusiness/index.html?8dpc
This section contains an informative blog: “You’re the Boss The Art of Running a Small Business,” and a Small Business Adviser section, with links to articles giving advice on specialized topics of interest to business owners such as accounting, insurance, marketing and legal issues.
Business Week
http://www.businessweek.com/small-business/
Business Week’s Small Business section includes links to recent Special Reports on Small Businesses, small business columns, and other articles of interest to entrepreneurs.
Entrepreneur
This site is the online version of the print magazine, which is devoted to the interests and needs of entrepreneurs. It has special sections for Starting a Business, Money, and Marketing, to name only a few.
CNN Money Small Business
http://money.cnn.com/smallbusiness/
Find up-to-the-minute Small Business news and a Small Business Answer section, segmented by industry.
For Current Market Information: Yahoo Finance!
Check stock quotes, commodity prices, currency conversions and mortgage rates.
Bankruptcies and Foreclosures
In these difficult economic times there are many businesses or individuals going through bankruptcy or foreclosure. As a matter of protection if may be helpful to check on a client, customer or supplier who may be going through these finanical difficulties. And though this information is a matter of public record it can still be difficult to locate.
The Public Records Electronic Database (PRED) is a research tool provided by Skokie Public Library that can help you find and search through bankruptcy and foreclosure filings. With this database you can create a list of individuals or companies that are going through foreclosure and bankruptcy. Once logged in you can search by such criteria as date of filing, the name of the individual or business, address, city or zip code. As an added bonus the Public Records Electronic Database also provides information on new business filings and recent real estate transactions too.
The easiest way to access the Public Records Electronic Database is via the Skokie Business Portal at business.skokielibrary.info. From here you can click on the icon for Public Records Electronic Database on the right side of the page. Then with a Skokie Public Library card number you can get into the database and start your search. This assumes you have a Skokie Public Library card and if you live in Skokie or your business is in Skokie or if you are a member of the Skokie Chamber you should have access to a Skokie Public Library card.
Call or email Mike Buhmann the Business Librarian at Skokie Public Library for information on getting a library card or for help with other small business resources at mbuhmann@skokielibrary.info or 847-324-3176 .
Linking Up Through LinkedIn
Social networking sites are trendy and many of them may not last out the decade. LinkedIn http://linkedin.com however has proven its worth and is a tool that is likely to continue. Small business owners can benefit greatly by signing up, filling out the profile and using some of the tools LinkedIn makes available.
First and foremost LinkedIn is an online social networking resource and in many ways it's the online equivalent of the Chamber of Commerce. You use LinkedIn to widen your network among colleagues and customers just like you would by attending a Chamber mixer or event. After signing up for LinkedIn your first step is to fill in your professional profile. Your profile is like an online calling card, once you fill it in with your accomplishments and expertise you can link to it from your company website or put the link on your business card, then colleagues and clients can easily
review your credentials and develop a level of trust in your abilities.
Of course the key to LinkedIn is to link up with others and LinkedIn provides a number of ways to help in doing this. There are industry and business groups you can join, including the Skokie Chamber of Commerce. Once you join a group you can share information and connect with others within the group. Or use the search box to find targeted companies and organizations and get names of potential contacts within the organization. Don't forget to check the "Answers" section too. Here you can get advice from a number of designated experts or try your hand at fielding questions yourself. This is a good way to reach out and help others and gain credibility as an expert in your field.
All in all with just a few minutes devoted to LinkedIn each day, you can enhance your networking skills and grow your business.
For more help with this topic or with business research contact Skokie Public Library business librarian, Mike Buhmann at 847-324-3176 or mbuhmann@skokielibrary.info
Do-It-Yourself Advertising at Skokie Public Library
If you want to develop new marketing strategies but don't have the money to hire a professional or buy the equipment necessary to take advantage of newer online media then you may want to check out the new Digital Media Lab at Skokie Public Library. Here you can experiment with the best equipment and top notch software to work on a flyer, a website, a video, a radio spot or a podcast for your company.
The Digital Media Lab contains four new Apple desktop computers loaded with software to create digital videos, music, photography, websites, graphic design, podcasts, presentations and other forms of digital media. The room also features two scanners, an electronic keyboard, and a green screen wall. Digital cameras, Flip video camcorders, portable hard drives, and tripods are also available for overnight checkout.
Some of the software available includes: InDesign CS4, Photoshop CS4, Flash CS4 Professional, iMovie, Garage Band, Final Cut 4, and much more. The cost to use this lab and equipment? The Digital Media Lab is free for Skokie Public Library card holders and users can make 2-hour reservations. If you don't have one already, all Skokie Chamber members can sign up for a Skokie Public Library card. Call 847-673-7774 for information on getting one. For help in using this equipment, a group workshop or one-on-one tutorial with a Library technology assistant can be requested on the Digital Media Lab website dml.skokielibrary.info. This website also provides information on a number of tutorials and books available to help you learn to use the software.
Of course you still have to come up with your own ideas. You may want to visit the websites Ad*Access scriptorium.lib.duke.edu/adaccess/ or Advertising World advertising.utexas.edu/world/ for tips and examples of advertising that has proved successful in the past. You might be surprised at how creative you can be by simply modifying some ideas used before.
For more information on this or other business resources contact Mike Buhmann, the Business Librarian at Skokie Public Library at mbuhmann@skokielibrary.info or 847-324-3176.
Finding Forms for Your Business
A small business makes use of an array of forms and documents in its day-to-day operation: from billing documents such as bills of sale or past due notices to HR documents such as employment applications or employee handbooks. Where can you go when you need a new document drawn up and you don't want to pay the expense of hiring a lawyer or an accountant?
Why not try some online resources that have example forms. Sometimes all you need is an example of a form to get you started and the following sites provide samples of all types of small business and legal documents that can be modified to fit your particluar situation.
FormNet which is part of Entrepreneur
magazine's website contains a variety of free customizable business forms covering topics such as accounting, human resources, inventory control, office management, sales, shipping and more.
Another excellent source for
Legal Forms from Thomas Gale This is a value added resource provided by Skokie Public Library that offers a wide array of small business forms and a selection of state-specific (and multi-state) legal forms. It includes real estate contracts, sales agreements, credit contracts, sample letters and much more. Since this is a subsciption database paid for by the library, a Skokie Public Library card is needed to use it via the Internet. Access this database via the forms page of this Skokie Business Portal at business.skokielibrary.info/forms and contact Mike Buhmann if you need help getting a library card. (see below for contact information).
For government related documents such as specialized tax or employment forms there is a federal site Essential Government Forms which is part of the federal business site Business.gov or the state equivalent Find a Form at the State of Illinois Business Portal.
For more help with this topic or with business research contact Skokie Public Library business librarian, Mike Buhmann at 847-324-3176 or mbuhmann@skokielibrary.info
Doing Business with the Government Program
Please attend an informative panel discussion of federal, state and local government purchasing managers who will present information regarding the procurement process, eligibility requrements, qand contracting guidelines for doing business with governmental agencies.
Skokie Public Library
5215 Oatkon, Skokie
Friday, November 20, 2009
8:00 a.m. - 10:30 a.m.
$10 per person
Coffee and light breakfast included
RSVP to the Skokie Chamber of Commerce at 847-673-0240 or events@skokiechamber.org
Sponsored by the North Suburban Development Foundation of the Skokie Chamber of Commerce
Market Your Business with Facebook
You may or may not have a Facebook account but it's a great way to keep track of your friends and family that may be scattered around the country. But does your business have a Facebook page too? Having a Facebook page for your business is an easy and free way to develop a brand presence. It's also a good place to market goods and services to both current and future customers.
Though Facebook is more of social networking site and not strictly a professional network like LinkedIn, it's still a good place to develop a business presence. Facebook has been ranked as the most used social networking tool and it's an excellent resource for finding customers and spreading the word. If you're not already connected here are some steps to get started :
- Go to Facebook.com and create a profile: include photos, contact and website information.
- Add Friends: Search for current customers, classmates, associates. Facebook also allows you to choose friends of friends to expand your network.
- Join Groups: Find groups related to what you do (small business, marketing, etc.), your location (Skokie, Chicago) or your interests (basketweaving, square dancing). Or create your own group if one doesn't exist. Then interact with fellow participants.
- List Your Events: Show your friends where you will be speaking next or where your business will be providing sponsorship.
- Interact with others: Share messages with your friends, share comments on other profiles, introduce friends.
With a little effort Facebook is a great way to market your expertise and show your customers you care. For more information on using Facebook for small business check out the Facebook Marketing Bible at insidefacebook.com.
For more information on these and other small business resources contact Mike Buhmann, Reference Librarian, Skokie Public Library, 847-673-7774, mbuhmann@skokielibrary.info
