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Market Research
Marketing with SimplyMap
Wouldn't it be helpful to have demographic information for the area surrounding your business? Or perhaps you'd like to find areas in the country that would likely benefit from the products and services your business offers. SimplyMap, a database available from Skokie Public Library can help.
What is the type of information you can find on SimplyMap?
- Education Level
- Age
- Purchasing Patterns
- Life Style variables
All this information can be mapped or graphed for municipalities, zip codes or even down to the block.
This can be useful when choosing a location for a new business, or when looking for an area to target for an ad campaign.
Creating Customer Mailing Lists
Lists of Households (with names, addresses & phone numbers)
- ReferenceUSA allows you to create a list of households within a certain town, area code or zip code. Another feature is the ability to get a list of households surrounding a particular location. This list can be downloaded to a spreadsheet format and mailing lists can be printed out.
Note: ReferenceUSA limits downloads to 50 records at a time so if your list is large you will have to do multiple searches and download separately.
Lists of New Households
- Public Record Electronic Database allows you to create lists of owners for newly purchased houses in the Chicagoland area. Search by town, neighborhood or address to get a list of owners.
Lists of Businesses
Reference USA allows you to create lists of businesses that match a certain criteria. Limit by size, number of employees, and location in order to download a list of businesses in a spreadsheet format.
Note: ReferenceUSA limits downloads to 50 records at a time so if your list is lar ge you will have to do multiple searches and download separately.
- LexisNexis also allows you to create lists of businesses limited by size, location and a number of other criteria. There is no downloading limits for LexisNexis as with ReferenceUSA.
Books on Market Research
This guide to mobile marketing campaigns focuses on cost-effective projects that can reach new customers, build strong relationships with an existing customer base and gain a competitive edge by using the latest technologies. Dushinski, a mobile marketing...
Want to attract more customers today, keep them tomorrow, and make far more money? You need killer new marketing techniques to attract and engage customers online better than ever before!
e-Riches 2.0 will show you examples of how to rethink and remake everything you do online-without missing a day of...
Taking a look at the world of digital marketing, this work shows readers, in a practical and comprehensive way, how to harness the power of digital media and use it to achieve the utmost success for their businesses.
The sixth edition of this guide to marketing your own business has been expanded to include current marketing trends on the Internet. Patten, who is the head of his own marketing agency in the UK, instructs novice business owners on how to develop a...
Miller explains how businesses can use YouTube to market their business. Included is general marketing advice as well as specific technical instructions on how to use the technology.
The world's #1 small business guru "Ink Magazine" shows would-be entrepreneurs how to design a business that will thrive, using proven methods he developed over the course of more than 40 years as a businessman and coach.
