Market Research

Creating Customer Mailing Lists

Lists of Households (with names, addresses & phone numbers)

  • ReferenceUSA  allows you to create a list of households within a certain town, area code or zip code.  Another feature is the ability to get a list of households surrounding a particular location.  This list can be downloaded to a spreadsheet format and mailing lists can be printed out. 
    Note:  ReferenceUSA limits downloads to 50 records at a time so if your list is large you will have to do multiple searches and download separately.

Lists of New HouseholdsVideo

  • Public Record Electronic Database allows you to create lists of owners for newly purchased houses in the Chicagoland area. Search by town, neighborhood or address to get a list of owners. 

Lists of Businesses 

  • Reference USA allows you to create lists of businesses that match a certain criteria. Limit by size, number of employees, and location in order to download a list of businesses in a spreadsheet format.
    Note:  ReferenceUSA limits downloads to 50 records at a time so if your list is lar ge you will have to do multiple searches and download  separately.  

     

  •  LexisNexis also allows you to create lists of businesses limited by size, location and a number of other criteria.  There is no downloading limits for LexisNexis as with ReferenceUSA.
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Books on Market Research

Savage Sale SecretsSteve Savage, master salesperson and coach, teaches you how to: * Get high productivity without high pressure. * Soft sell with a soft approach, soft presentation and soft close. * Build a great sales force by drawing out the "inner fury" in each person. * Motivate with praise, not...

Miller explains how businesses can use YouTube to market their business. Included is general marketing advice as well as specific technical instructions on how to use the technology.

This cutting-edge book provides an in-depth look at how companies can effectively leverage mobile marketing. It offers strategy, tactics, and analysis that will help marketing professionals determine what type of mobile engagement will be right for their customers.

This book illustrates how small businesses can use a profile on the social networking website Facebook to advertise their products, services, and events.

 

LinkedIn in 10 Minutes cover Sams Teach Yourself Linkedln® in 10 Minutes offers straightforward, practical answers when you need fast results. Learn everything you need to know...

Taking a look at the world of digital marketing, this work shows readers, in a practical and comprehensive way, how to harness the power of digital media and use it to achieve the utmost success for their businesses.

Now in its second edition, this guide for using Google AdWords features new strategies for selecting and grouping keywords, increasing conversion rates, maximizing online sales and expanding distribution of online advertising campaigns. Goodman, an online marketing consultant, helps web...

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